SATURDAY, MAY 22
1:00pm - 2:00pm	MFM Executive Committee Meeting
2:30pm - 4:30pm	MFM Board of Directors Meeting
2:00pm - 5:00pm	Registration Desk Open to Advanced Paid Registrants only - there will be no on-site registrations (those not signed up yet) taken until Sunday morning Attendee Bags, Lanyards and Water Bottles sponsored by MFM/BCCA and Meredith Corporation     Lobby Level
5:30pm - 7:00pm	Newcomers & Greet the Groups Reception (invitation only) co-sponsored by MFM/BCCA, BET Networks & Grant Thornton
7:01pm	Dinner on your own
SUNDAY, MAY 23
7:30am - 5:00pm	Registration Desk Open Lobby Level
8:30am - 10:10am	Breakout Sessions  Staff Reductions This session will address all perspectives of staff reductions, from a corporate/station management perspective and the implementation of technical solutions, from understanding how much information should be communicated, when and how to handle the redistribution of work. Also covered will be addressing remaining employees concerns and reactions to seeing friends/co-workers leave. How to retain key employees and maintain a good relationship with and motivate the staff that is left behind. Moderator: Jeana Stanley, Hearst Television Panelists: Ann Turnbach, Ann Turnbach & Associates; Michael Zinser, The Zinser Law Firm; Robin Morrow, Hearst Television; and Debra Jackson, Right Management (P/HR/2 CPE/I) Room 206 (Convention Center) Media Convergence - The Big Picture Combing newsroom, sales and finance presents opportunities - the resistance. From retaining journalists to be able to write for multiple media to training sales people to sell multiple platforms, from developing systems to track and record emerging media to creating new mnagement compensation, convergence is presenting an exciting new media model. This session will give an inside look into the business challenges and opportunities of combining operations - what works and what doesn't. Moderator: Glenn Lapkin, Media General Panelists: Mark Ross, The Washington Post; Franklin Vincent, Cox Media Group; Richard Taub, V-me Media; Carol Hudler, The Tennessean; and Larry Gerbrandt, Media Valuation Parnters(SKA/2 CPE/0) Room 205 (Convention Center) Credit Cards and the New Payment Process (BCCA) The inevitable change – are you ready to move into the 21st century with your payment processes?  What is holding you back?  Will your customers accept the change? We will discuss the changing landscape of B2B payment processes, electronic invoicing, online payments, credit card processing, and payment by phone.  Most importantly, how can these processes improve your company’s bottom-line and your department’s performance.   Speaker: Rudet Fountain, American Check Management MAS/2 CPE/O) Room 204 (Convention Center) MSO Roundtable (invitation only) Moderator: Paul Bernstein, Bresnan Communicaitons Informal discussion of today's issues for those involved with MSO's (SKA/2 CPE/A) Room 203 (Convention Center)
9:10am-10:30am	Coffee Break/Networking  West Foyer (Hotel)
10:30am - 11:20am	Breakout Sessions  Restructuring Traffic Join our expert panelists as they different options for radio traffic systems. The place to start is with a look at system utilization and efficiencies – electronic invoicing and contracting, flexibility in reporting and inventory. What are the pros and cons of various set-ups including: centralized; decentralized, and other forms of traffic structuring, such as operating multiple stations from one location? What do these structures mean for staffing and shared personnel? What about incorporating emerging media and NTR into traffic systems – how can issues such as integrating vendors, tracking and reporting be accommodated? Moderator: Brant Boyington, Greater Media Panelists: Leslie Hartmann, Entercom; Deborah Cowan, Radio One (BMO/1 CPE/I) Room 206 (Convention Center) Digital Music Rights This session outlines compliance with the statutory license applicable to the performance of sound recordings over the Internet, meaning “webcasting” or “streaming”.  It will examine the three main obligations incumbent upon a webcaster, with primary emphasis on broadcasters  who are simulcasting an over-the-air transmission via the Internet:  payment of copyright royalties, filing of playlist reports of use and conformance with the “sound performance complement” intended to limit  music piracy.  The session will cover the law as implemented by the Copyright Royalty Board and as altered by the several settlement agreements.  It will also demonstrate proper completion and filing of required forms and reports. Speaker: Kevin Goldberg, Fletcher ,Heald & Hildreth, PLC [PRESENTATION] (BL/1 CPE/I) Room 205 (Convention Center) The Changing Landscape of Worker Classification This session will cover the current federal and state landscape in terms of the utilization of independent contractors as part of a  company’s workforce, and particularly as they pertain to the media industry.  Key topics will include current federal legislation with respect to the closing of perceived ”loopholes” in the utilization of independent contractors; the effect recent publicity might have on future legislation and  IRS and State audit attention and enforcement in this area.  This session will have a discussion of the potential exposure and corporate risk in the event of IRS or State reclassification of workers from Independent Contractors to employees, an examination of leading practices for those companies which utilize Independent Contractors and a look at discussion of worker classification issues pertinent to the media industry. Panelists: Scott Schapiro, KPMG; Patricia Griffin, Icon Professional Services [PRESENTATION] (T/1 CPE/I) Room 209/210 (Convention Center) Fundamentals of Credit (BCCA) After centralization, those left behind still have to operate with fewer resources. This session will look at the needed tools to build a top notch credit dept. Moderator: Robert Rollins, Raycom Media Panelists: Steve McIntosh, Belo Advertising; Cheryl Szluzer, Dispatch Printing (SKA/1 CPE/O) Room 204 (Convention Center)
11:30am - 12:20pm	Breakout Sessions   Broadcast Performance Royatly Are broadcasters refusing to pay performers for their work or providing millions of dollars of free promotion to those same performers? How can you square payola and plugola with paying performers royalties?  Is the performance tax just a bail out of the failing foreign record companies or an unfair advantage for over the air broadcasters. Get the answers to these and many more performance tax questions with Steve Newberry, NAB Joint Board Chair and President and CEO of Commonwealth Broadcasting.  Steve has testified before Congress and appeared on C-SPAN and other media outlets discussing the performance tax and its implications for the media industry from broadcasting to streaming.  Hear it first hand from our performance tax expert. Speaker:  Steve Newberry, Commonwealth Broadcasting and  NAB Joint Board Chair (SKA/1 CPE/O) Room 206 (Convention Center) Centralized vs Decentralized Transforming decentralized business functions and processes into centralized ones has become a common, if not necessary cost-cutting trend. These executives share their roadmaps for restructuring their Company’s business operations, and the benefits and challenges they have experienced. Moderator:  Deb Cowan, Radio One Panelists:  Melody Darch, Cox Media Group; Linda Hill, Cumulus Media, Inc. (MAS/1 CPE/I) Room 205 (Convention Center) Tracking Emerging Media  The lack of standard measurement techniques is one of the largest challenges to the growth of the advanced television advertising industry.  A diverse set of technology platforms, product implementations, and inconsistent nomenclature have hampered attempts to effectively measure audiences, viewership, and impressions.  As ad experiences evolve and new platforms emerge, the industry has an unprecedented opportunity to evolve beyond the "30-second spot".  This panel will attempt to illuminate the challenges the industry faces while discussing some of the initiatives intended to resolve them (e.g., CIMM, the MPG Set-Top Box Alliance, the IAB Interactive TV Committee). Moderator:  Jared Iwata, Verizon Wireless Panelists:  Cathy Hetzel, Rentrak Corporation; Chris Fallkner, NBC Universal; and Nick Garramone, NCC Media (SKA/1 CPE/O) Room 209/210 (Convention Center) T&E and Tax Proper tax treatment for travel and entertainment. Proper treatment of contests and giveaways. Moderator: Dean Rohrbaugh, The Washington Post Company Panelist: Monica Hayes, KPMG [PRESENTATION] (T/1 CPE/I) Room 201 (Convention Center) Accounts Receivable Management (BCCA) Setting your company’s strategy for accounts receivable management, and making it an integral part of the “Quote to Cash” process.  Success stories of those who have managed the process well, and a look at losses suffered by those who did not. Field tested techniques that worked. Moderator: Scott Jenkins, ESPN Speaker: John Salek, Genpact USA [PRESENTATION] (MAS/1 CPE/O) Room 204 (Convention Center)
12:20pm - 1:40pm	LUNCH ON YOUR OWN (NO lunch provided to attendees) [12:30-1:30 Committee Luncheon & Meetings for current (as of 3/1/10 committee members - invitation only)] Sponsored by MFM/BCCA and  Cable Audit Associates
1:40pm - 3:20pm	Expanded Breakout Sessions Using Social Networking to Boost Your Business The Changing Business Landscape -- Generations in the workforce and the war for talent as boomers leave the workforce, the changing paradigm of the "normal" career. The startling growth of social media and social networking - becoming commonplace in personal and business lives.  Social Media has Great Potential to improve organizational performance.  The panelists are authors of Social Media at Work. Moderator: Craig Martell, Oracle Panelists: Mary Ellen Kassotakis, Oracle; Jackie Alcalde Marr, Oracle (BMO/2 CPE/O) Room 206 (Convention Center) Multicasting Multicasting presents stations/groups with significant new opportunities, along with difficult strategic choices.  Opportunities and appropriate choices will vary by station, group and market.  Upside is considerable, with the potential to add moderately to revenues at little or no cost, or to add significantly to revenues with a more substantial commitment. Moderator: Kathy Haley, TV Newscheck Panelist: Lee Clayton Roper, International Media Advisors LLC; Dalton Lee, Meredith Broadcasting; Richard Taub, V-me Media; Jeana Stanley, Hearst Television; Joe Comparato, Cool Music Networks (F/2 CPE/I) Room 205 (Convention Center) Revenue Recognition - Doing it correctly in a complicated world  The complicated arena of Revenue Recognition is something auditors examine in detail – while situations become increasingly complicated and uncharted due to the rise in emerging media sales.  This session will examine state of the art policies for correctly handling this difficult area. Moderator:  Dwight Delepenha, Grant Thornton Panelist: Brent Smith, Turner Broadcasting System [PRESENTATION] (AC/2 CPE/I) Room 209/210 (Convention Center) The Changing Face of Chapter 11 (BCCA) This session will examine the macro-economic trends in the broadcast, cable and print media industries, early warning signs of distress and how to protect yourself. The new faster nature of Chapter 11 - prepackaged or pre-negotiated Chapter 11 cases and Section 363 sales, lessons learned from recent media bankruptcies.  Don't make the same mistakes!  Converting a sow's ear in to a silk purse in the distressed media market- when someone else's headaches create opportunities for potential suitors. Panelists:  Bruce S. Nathan, Esq., Lowenstein Sandler, PC Kenneth Rosen, Lowenstein Sandler, PC; Perry Mandarino and Matt Lieberman, PricewaterhouseCoopers LLP Presentation 1 Presentation 2 (BL/2 CPE/I) Room 204 (Convention Center) Cable Programming Roundtable (invitation ony) Moderator: Matt Deprey, Discovery Communications An informal discussion of issues relating to those working for cable programmers (SKA/2 CPE/A) Room 203 (Convention Center)
3:20pm - 3:30pm	Networking Break/Session Change Break West Foyer (Hotel)
3:30pm - 5:10pm	OPENING GENERAL SESSION Keynote Speakers: Richard Lui, News Anchor for HLN, Atlanta, GA Mr. Lui serves as the network’s late morning anchor and as a news correspondent for Morning Express with Robin Meade.  Since joining CNN in 2005, Lui has anchored live coverage of major breaking stories including the Virginia Tech shootings, the Hezbollah-Israeli conflict, the Mumbai train terrorist bombings and the Enron guilty verdicts.  Some of his recent foreign reports have focused on scanning technologies at the world’s busiest port in Singapore and economic effects of the 2002 Bali bombings in Indonesia.  His recent field reports have focused on terrorist activities and attempts to counter improvised explosive devices (IEDs). Prior to CNN, Lui worked at Channel NewsAsia, an English only news networking reaching 21 Asian countries and territories. Prior to that, he spent 15 years in business, most recently at Blink Mobile, where he and his co-founders developed a patented process for launch of the first bank-centric payment routing network. Mr. Lui will share his experiences as a reporter and a business person. Alison Brown, CFO Compass Records, Nashville, TN Ms. Brown will provide attendees with her perspective on the business of music – how the business has changed, what she see on the horizon, and what she would like media companies to know. She will also share her ideas about ways media companies, music executives, and artists can work together to better support each others’ businesses. Salute to former Presidents / Chairs and Presentation of the Founders Award to Tom Carroll, Founding IBFM Vice President and Second President, Chairman of Carroll Publishing Jamie Lee Thurston's "Little Bit Crazy" appears courtesy of Snakebit Records [3:34] (Jamie Lee Thurston/Thurston For More Music [BMI]/www.jamieleethurston.com)
5:45pm - 7:15pm	Exhibitor Reception in Exhibit Hall sponsored by MFM/BCCA,  Lowenstein Sandler and PricewaterhouseCoopers Gather in the Exhibit Hall to meet with exhibitors while enjoying cocktails and light hors d’oeuvres. Center/West Ballroom (Hotel)
7:30pm - 11:00pm	Opening Night Party sponsored by MFM/BCCA and Szabo Associates at THE STAGE on Broadway Musical guest Jamie Lee Thurston sponsored by New Northwest Broadcasters, LLC The Whiskey’s on Ice and the Music’s on Fire. THE STAGE ON BROADWAY is alittle bit Texas and a whole lotta Nashville. It’s Downtown’s hottest, edgiest place to party and it’s open only to Media Finance Focus 2010 attendees until 10:15tonight. Follow us one block down the street to THE STAGE for food, entertainment and great fun!       Directions (within walking distance of Renaissance Hotel)
MONDAY, MAY 24
7:30am - 5:00pm	Registration Desk Open
8:00am - 9:50am	Seated Breakfast & General Session sponsored by MFM/BCCA and Chubb Group of Insurance Companies          Keynote Speaker and Avatar Award Winner: Josh Sapan, President & CEO of Rainbow Holdings Joshua Sapan has been crucial in the development of some of the cable industry’s most established brands. These include Rainbow’s cable channels – AMC, IFC, WE tv, and the Sundance Channel – along with IFC Entertainment which is the largest distributor of independent films in the world. Sapan will share his insights on how Rainbow has continued to prosper in a changing media world and what he sees as challenges and opportunities on the horizon. Presentation of BCCA Member Contributor Award to Greg Frost, LIN Media Conversation with a Nashville Legend Award winning songwriter Bobby Tomberlin interviews Whisperin’ Bill Anderson, a member of the Country Music Hall of Fame and the Grand Ole Opry who has had successful careers as an artist, actor and songwriter. Anderson has written hit songs for the likes of Aretha Franklin, Van Morrison, George Strait, Kenny Chesney and Brad Paisley. BMI named him its first country music Icon, one of only four legends to receive that prestigious award. Bobby will chat with Bill about his illustrious career as an artist/songwriter, how Nashville has changed and where he thinks the music industry is headed. (SKA/1.5 CPE/O) East Ballroom (Hotel)
9:50am - 10:30am	Refreshments/Networking/Prize Drawings in Exhibit Hall
10:30am- 11:20am	SUPER Panels Political Advertising Citizens United v FEC:  political windfall or First Amendment boondoggle?  Our panel of experts will guide you through the Supreme Court decision, its implications for corporation and union participation in the election process and what revenues the decision is likely to generate for media companies.  Not to mention, its impact on the political broadcasting rules. Moderator: Dawn Sciarrino, Sciarrino & Shubert PLLC Panelists:  Ann Bobeck, NAB; Mark Braden, Baker Hostetler; and Evan Tracy, Kanter Media/Intelligence, CMAG (SKA/1 CPE/I) Room 206 (Convention Center) Paywalls for Profit Content Monetization:  cyclical and secular changes are driving media companies to look for new sources of revenues, beyond advertising.  This session will cut through the hype and identify the key questions to be asked in your own business to uncover opportunities for consumers to make a greater contribution to revenues.  We will discuss pay walls, alternative content distribution channels and new products.  Case studies will be highlighted to make the discussion more rooted in reality. Moderator: Chad Richardson, Cox Enterprises Speaker:  Barbara G. Cohen, Kannon Consulting, Inc (MK/1 CPE/O) Room 205 (Convention Center) Wall Street: How do they assess credit (BCCA) This session explores different approached and tools for external credit risk benchmarks, ranging from credit rating agency ratings to market derived assessments such as credit default swaps, bond implied ratings, and equity market implied default probabilities. It provides delegates with an understanding of the rating practices employed by rating agencies: how do ratings get assigned, what are the factors, what makes them change. The session also provides a high-level and intuitive introduction to market-implied signals and quantitative credit tools for use as early warning indicators. It will use examples drawn from industries relevant for media credit professionals, such as agencies and advertisers. Moderator: Scott Jenkins, ESPN Speaker: Ralf Wimmersham, Moody's Analytics (F/1 CPE/O) Room 204 (Convention Center)
11:30am - 12:20pm	Breakout Sessions Accounting Update Update on new acounting standards, including subsequent events, busines combinations and consolidation rules. Update on SEC matters including disclosures as well as recent comment letter trends. What to look out for from your auditors. Moderator: Brian Pendley, Ernst & Young Panelist: Tate Kubler, Ernst & Young (AC/1 CPE/U) Room 206 (Convention Center) Legal Issues in the New Workplace The current economic climate demands that  employees do more with less. Frequent RIFs and a rapidly changing technological landscape are complicating the issues. An organization's business functions and confidential information are being handled and accessed remotely by employees and where those same employees are operating in the larger world of the Internet and social media. This session will focus on establishing a robust HR policy, which will look at how to protect confidential business information, which is often widely disseminated and accessible remotely,  conducting proper internal review and investigations of HR problems, recognizing and reducing exposure to disgruntled employees and whistle blower claims and  reducing risks posed by employees in their use of social media. Moderator: Daniel Polatsek, Katten Muchin Rosenman  Panelists: David J. Stagman & Kyle Peterson, Katten Muchin Rosenman LLP (BL/1 CPE/O) Room 205 (Convention Center) Changing Technologies in Media and Its Impact on the Competitive Landscape This session will take an in depth look at how new technologies are changing the marketplace – and what to expect in the future The distribution bottleneck is getting narrower, not wider and TelCo TV has now passed its peak. Broadband is increasingly a scarce resource; Wireless is a complement, not a substitute, for terrestrial broadband   The consumer wallet is just about tapped out. Speaker:  Craig E. Moffett, Sanford C. Bernstein & Co. (MK/1 CPE/O) Room 201 (Convention Center) Television Music Licensing Antitrust, rate court, negotiations and direct licensing. How current committee activities will affect you and how to cut licensing costs. Moderator: Mark Limbach, McGraw Hill Broadcasting Panelist: Will Hoyt & Alix Steier, TMLC (SKA/1 CPE/I) Room 209/210 (Convention Center) Credit Assessment of Emerging Media (BCCA) Emerging Media presents a new set of issues for establishing credit policy.  This session will analyze those problems, and help you modify your procedures to deal with this changing environment.  What is expected from the Credit Department. Moderator: Greg Frost, LIN Media Panelists: John Leone, Leone, Wyndam Professionals; Robert Rollins, Raycom Media; Brad Odil, WBKO-TV (MAS/1 CPE/O) Room 204 (Convention Center)
12:21pm - 2:00pm	Buffet Lunch in Exhibit Hall sponsored by MFM/BCCA and VCI Solutions
2:00pm - 3:50 pm	CFO Roundtable (invitation only) sponsored by MFM/BCCA, Cox Communications and Bond & Pecaro Moderators: Tony Vasconcellos, Regent Communications & Neil Johnston, Cox Media Group Speakers: Evan Tracey, Kanter Media/Intelligence, CMAG; and Jack Myers, M.E.D.I.Advisory Group Two part program specifically intended for media CFOs and senior corporate financial management. Part 1: Evan Tracey will expand upon his Super Panel presentation comments regarding the outlook for political advertising in 2010 and Jack Myers will share his thoughts about the impact that the major shifts in media buying behavior are having on the traditional advertising landscape. Part 2: A moderated discussion covering issues important to media’s most-senior financial executives including: strategies for financing; performance metrics; centralization; outsourcing; shared services; along with those raised by Tracey and Myers.
2:00pm - 3:00 pm 3:00pm - 4:20pm	AMCEA Business Session AMCEA Roundtable Discussion
2:00pm - 2:50pm	Breakout Sessions Finance of Emerging Media This session will provide and in-depth look at the financial technical aspects of dealing with emerging media – from measuring clicks to apportioning revenue to tracking billing. Moderator:  Brent Clunan, Turner Broadcasting Systems Speaker:  Patrick Dolan, IAB (F/1 CPE/I) Room 206 (Convention Center) IFRS Is Coming – and What it Means to You IFRS continues to be a hot topic as the SEC continues to evaluate the path forward for U.S. companies.  However, for many companies, dealing with IFRS is already a reality as foreign subsidiaries potentially adopt IFRS or foreign acquisition targets present financial data in accordance with IFRS.  Convergence efforts will result in changes to IFRS and US GAAP in the short term.  Hear a member of the International Accounting Standards Board and liason to the FASB, along with the head of Ernst & Young's IFRS efforts in the U.S., discuss these and several other topics. Moderator:  Mike Fischer, Ernst & Young Panelists:  Danita Ostling, Ernst & Young; Jim Leisenring, International Accounting Standards Board (AC/1 CPE/I) Room 205 (Convention Center) Independent Contractor Issues and New Legal Issues This session will examine the 2010 assault on independent contractor status at the state level, federal legislative level and the National Labor Relations Board.   Additionally, it will look at pending employment/labor legislation, including an update on the Employee Free Choice Act. Speaker: Michael Zinser, The Zinser Law Firm (BL/1 CPE/O) Room 209/210 (Convention Center) The Ever-Changing World of Advertiser/Agency Liability and "Must Have" Contractual Provisions (BCCA) Just when you thought the Liability Issues were quiet, they rear their ugly heads again.  Part 1 of this program will discuss how best to insure that your liability clause will win the day in a courtroom battle.  Where your terms and conditions are contained, who has notice of those terms and conditions, the timing and method of communicating your terms and conditions, and whether you have received and accepted a disclaimer of your terms and conditions can make all the difference in the world. This portion of the program will also discuss suggested creditor-friendly provisions to include in your terms and conditions to enhance your rights in the event of an advertiser or agency bankruptcy. Real world case examples will be discussed. Speakers: Wanda Borges, Esq., Borges & Associates, LLP; and Bruce S. Nathan, Esq., Lowenstein Sandler, PC Presentation 1 (BL/1 CPE/I) Room 204 (Convention Center)
3:00pm - 3:50pm	Breakout Sessions Ad Sales Finance  The math behind the numbers: Current Environment; Key Sales Drivers; Impact on the bottom line Moderator:  Matt Deprey, Discovery Communications Speaker:  Macelon D'Sa, Discovery Communications (F/1 CPE/O) Room 206 (Convention Center) Newsprint Suppliers This panel will review and analyze the current market conditions affecting the newsprint marketplace. These include: Mill cost pressures and general economic factors. Moderator: Chad Richardson, Cox Enterprises Panelists: John Snyder, Page Cooperative; David Allen, Newsprint Consultant; and Greg Tant, Cox Newsprint Supply [PRESENTATION] (P/1 CPE/O) Room 209/210 (Convention Center) Financial Management of Retransmission Consent Revenue - Lessons from Cable Network Affiliate Finance With retransmission consent fees becoming a significant source of income, there are some financial management best practices that can take from the experience of cable network affiliate finance groups. Cable networks have been managing transactional revenue streams for decades and have developed financial management processes that have become more sophisticated as the cable, satellite and telco marketplace has grown and evolved to become significant distributors of their programming services. Moderator: Raoul De Sota, Cable Audit Associates Panelists: Twuanna Munroe, Scripps Networks; Michele Goldstein, Rainbow Media Holdings; Jody Drewer, TV One (F/1 CPE/I) Room 205 (Convention Center) Untangling The Maze of Executory Contracts in and out of Bankruptcy (BCCA) Part 2 of this program will focus upon contracts, including those Insertion Orders you receive, that require you to run ads into the future, even after a bankruptcy is filed.  You may not think of these contracts as “executory” because you don’t have to – until a bankruptcy hits, that is.  Navigating through the business and legal issues associated with these executory contracts can become harrowing. There will be a discussion of your rights and obligations, including your continued performance and extension of agreed upon credit terms, and ways to protect yourself when you are a party to an executory contract with a financially troubled advertiser and/or agency on the verge of and after bankruptcy. Again actual case examples will be discussed Speakers: Wanda Borges, Esq., Borges & Associates; and Bruce Nathan, Esq., Lowenstein Sandler PC (BL/1 CPE/I) Room 204 (Convention Center)
3:50pm - 4:30pm	Refreshments/Networking/Prize Drawings in Exhibit Hall Co-Sponsored by FTI Consulting and MFM/BCCA
4:30pm - 5:20pm	Breakout Sessions Electronic Invoicing A discussion of the current status of electronic orderings, invoicing and other e-business initiatives affecting the radio industry. Moderator: Robert Damon, Katz Media Group Panelist: Joseph Brewer, Katz Media Group;  Annette Malave, RAB; Lori Beck, Strata Marketing PRESENTATION (CS/1 CPE/O) Room 206 (Convention Center) Measuring Social Media This session will focus primarily on social media and its impact on brand relationships and business performance; participants will receive and discuss three real-world scenarios to evaluate the strengths and weaknesses of each situation and work collaboratively to determine true business impact. Areas covered include: media fragmentation, discovery difficulty, audience relevance requirements, traditional revenue difficulties, explicit and implicit consumer relationships and known and unknown brand interactions. Moderator: Paul E. Wright, Mediavix Panelists: Les Ottolenghi, Fuzebox Inc.; Dawn Iacobucci, Vanderbilt University; Paul Jankowski, Access Brand Strategies; Stephen Day, Digome LLC,  (MK/1 CPE/O) Room 205 (Convention Center) Valuations This panel will cover newspaper valuation issues prevailing in the first half of 2010.  These will include technical topics such as ASC 350 impairment testing for long-lived assets as well as fresh start accounting for companies emerging from restructurings.  A marketplace perspective from a leading newspaper business broker will be included, as will suggestions for building value from an operator’s point of view. Moderator: John Sanders, Bond & Pecaro Panelists: Phil Murray, Dirks, Van Essen & Murray; Alison Engel, Belo Corporation (F/1 CPE/I) Room 201 (Convention Center) Legal Mistakes to Avoid on your Websites In the rapidly-changing area of interactive web sites and the mass-sharing of information, companies are challenged to keep up with the evolving rules that govern the use and publication of user-generated content, blogs, podcasts, video and audio clips, streaming, e-commerce and other common web site tools. This session enables you to determine whether your web site complies with laws protecting privacy, copyright, trademark, data security, children’s online privacy, and with FCC and FTC regulations. It identifies areas of exposure and ways to minimize your potential liability. Speaker: Melodie A. Virtue, Garvey Schubert Barer BL/1 CPE/O) Room 209/210 (Convention Center) Can You Top This? (BCCA) This panel of credit professionals will present some of their most difficult - and outrageous -- credit problems, and how they were resolved. Moderator:  Debbie Barrera, KSAT-TV Panelists:  Laura Genette, WKMG/Post Newsweek Stations; Jeff Kucera, Premiere Radio Networks; Mary Campbell, Premiere Radio Networks  (SKA/1 CPE/O) Room 204 (Convention Center)
5:45pm 6:00pm - 7:30pm	Load Buses for evening event (West Ballroom Glass Doors) Happy Hour and a Half at the BMI Building, Nashville sponsored by MFM/BCCA and BMI     Entertainment by BMI singer/songwriters: Wynn Varble Luke Laird Lee Thomas Miller MFM Working Capital and Rainmaker Awards Presentation Join your colleagues for drinks and light hors d’oeuvres and celebrate as we present the 2010 Rainmaker Awards to: Andrew C. Kober, Bresnan Communications, Inc.; Jeffrey Hood, Pioneer Newspapers, Inc.; Laura James, Lincoln Financial Media; Ralph Brookner Bender, Manship Media/Capital City Press, and 2010 Working Capital Awards to: Chad Richardson, Cox Enterprises, Inc.;  Debbie Barrera, KSAT-TV/Post Newsweek Stations, Inc.; Jamil A. White, BET Networks; Mike Hines, Dow Lohnes PLLC.
7:01pm	Free Evening DINNER on your own - Enjoy Nashville
TUESDAY, MAY 25
7:30am-2:00pm	Registration Desk Open
7:30am - 8:30am	Continental Breakfast in Exhibit Hall sponsored by MFM/BCCA and Ernst & Young
8:30am - 9:50am	General Session sponsored by MFM/BCCA and Oracle Annual MFM Membership Meeting (which includes announcement of newly elected board members) Keynote Address: Dr. David E. Altig, Sr VP, Federal Reserve Bank of Atlanta [PRESENTATION] How will the U.S. economy perform in the coming months?  Is the Federal Reserve Bank thinking about changing its monetary policy given these economic predictions?  What are the potential implications of new or lingering financial pressures?  Dr. David Altig will provide an economic outlook with a particular focus on things that can impact you and the media industry. Steve Waldman, Advisor to the FCC chairman In addition to serving as senior advisor to FCC chairman Julius Genachowski, Steven Waldman is a member of the Commission’s Office of Strategic Planning.  He leads the agency-wide “Future of Media” initiative intended to assess the current state of media and make recommendations designed to ensure a vibrant media landscape for the future.  Mr. Waldman will provide attendees with latest insights from this initiative including what he sees as the media industry’s future and the role that the FCC may play in helping to shape it.  Peter F. Szabo Career Achievement Award presented to Pam D'Elia, Cox Reps  Announcement of Exhibitor Award winners
9:50am-10:30am	Refreshments/Networking/Prize Drawings in Exhibit Hall Sponsored by MFM/BCCA and Katz Media Group
10:30am - 12:20am	Roundtables (Newspapers) Major Metros (Newspaper) Moderator: Virginia Wang, Plain Dealer A moderated discussion covering issues of particular interest to Major Metropolitan newspapers including: Ad revenue – new products, new ideas, sales structure, incentives; Circulation – pricing, distribution, cost structures; Newsprint – newshole %, webwidth, waste; Cost savings ideas – staffing, outsourcing, benefits; and new revenue ideas. (SKA/2 CPE/A) Ryman One (Hotel) Group Controllers (Newspaper) Moderator: Anne Bauer, Journal Communications A moderated discussion for Group Controllers covering topics including:  Business issues – 2010 forecast/2011 budget assumptions, outsourcing and shared services, other cost reduction opportunities; Accounting and SEC topics; Income tax and unclaimed property issues; and Industry trends. (SKA/2 CPE/A) Ryman Two (Hotel)
10:30am - 11:00am  11:00am - 12:20pm	AMCEA Business Meeting AMCEA Roundtable
10:30am - 11:20am	Breakout Sessions Retransmission Consent - The Experts Weigh In Join us for a direct and frank discussion between cable and broadcast association executives on perspectives regarding cable carriage of over-the-air broadcast signals. Does the current retransmission consent system need to be changed? Should government intervene? What’s the rub? Panelists: Jane Mago, NAB; and David Rozelle, Cequel III (SKA/1 CPE/I) Room 206 (Convention Center) Local Websites This session will look at the valuation of local sites and important audience measurement and growth metrics that influence web site values. Case studies will provide current examples of web site valuations and their contributions to media business values. Borrell will provide up-to-date statistics on local web growth, competition and development.. Moderator: Tim Pecaro, Bond & Pecaro Panelists: Jeff Anderson, Bond & Pecaro; Peter Conti, Borrell Associates (F/1 CPE/I) Room 205 (Convention Center) Walking the Tightrope of EEO Compliance (session sponsored by Broadcast1Source) When it comes to managing your FCC compliance do you feel like the ringmaster of a three ring circus?  Are you juggling job postings and notifications with ease or are you just clowning around?  Are your Prong 3 programs in place or do you have a tiger by the tail? Managing your EEO Compliance and your Local Public Inspection File is as easy as 1-2-3 with Broadcast1Source!  Join us for an interactive conversation and demonstration as panelists discuss the benefits of leveraging technology to save your company time and money!  Learn how to systemize your FCC compliance process and enjoy it as much a trip to the circus! Moderator: Lisa Fields, Broadcast1Source (CPE credit not available) Room 209/210 (Convention Center) Credit Scoring for your company (BCCA) What is credit scoring? Creating a credit scoring model and Human influence in a credit scoring model.  Credit Risk Management. Moderator: Mindy Sugarman, Gray Television Panelists: John Sloan, Turner Broadcasting System; and Greg Frost, LIN Media [PRESENTATION - Sloan] [PRESENTATION - Frost] (MAS/1 CPE/O) Room 204 (Convention Center)
11:30am-12:20pm	Breakout Sessions Tax Credits for Production This panel will provide you with the knowledge and resources necessary t understand and the entire panoply of tax and other incentives available to producers of, and/or investors in, broadcast and cable content. Learn how to maximize the value of productio dollars, by giving you concise information about the production incentives offered in the US and throughout the world. Moderator: Matt Deprey, Discovery Communications Panelists: Joseph Chianese, Entertainment Partners; John Zito, Harron Entertainment Company (MAS/1 CPE/O) Room 206 (Convention Center) Radio Music Licensing Role/origin of the RMLC, status of ASCAP and BMI license fees and rate court litigation and SESAC license status. Speaker: Bill Velez, RMLC (SKA/1 CPE/O) Room 205 (Convention Center) Local Financial Impact of Tax Law Changes, Including New Jobs and Healthcare Legislation Learn what you need to know to obtain the financial incentives of recent jobs legislation, including tax credits for new hires. Get an update on the status and prospects of the tax benefits of greatest interest to media industries, including bonus depreciation. Then, get the essential information to plan for the financial and tax impact of the massive healthcare legislation. Moderator: Dean Rohrbaugh, The Washington Post Co Panelists: Linda Fritts, DowLohnes; and Mike Hines, DowLohnes (T/1 CPE/O) Room 209/210 (Convention Center) Credit & Collections Day to day issues of credit are being reviewed by upper management. What areas of credit are critical to watch to maintain a healthy aging? Moderator: Ed O'Connor, WTVD-TV/ABC Panelists: Lori Miller, KMGH-TV; Robin Szabo, Szabo Associates; Debbie Barrera, KSAT-TV; Gail Fuson, The Bohan Agency (BMO/1 CPE/O) Room 204 (Convention Center)
12:30pm - 2:00pm	Luncheon w/ entertainment provided by country music singer/songwriter Craig Campbell sponsored by MFM/BCCA and SESAC  East Ballroom (Hotel) Grand Prize Drawing - Large Screen TV (sponsored by MFM/BCCA and The Andersen Group)
2:00pm-2:30pm	Prize Drawings and dessert in Exhibit Hall Final prize drawing by various other exhibitors and contributors
2:30pm - 3:20pm	Breakout Sessions Revenue Forecasting - Predicting the Future in Impossible Times Projecting revenue from a market and station perspective and difficulties in doing same in light of recent market turmoil and the trend toward last minute placement.  This session will provide useful knowledge, tools and perspective to help you do a better job at forecasting. Moderator: Richard Bonsignore, WLS-TV, Chicago, IL Panelist:  Paul Scott, WSMV-TV; Don Locke, Sharebuilder and David Palmer, HRP (F/1 CPE/I) Room 206 (Convention Center) Ownership The FCC has unofficially launched its review of media ownership rules; and legal challenges to 2003 rulings are expected soon. At the same time, the FCC is also looking into the future of journalism in media. This comes at a time when broadcasters are increasingly looking at joint operating and shared services agreements in order to reduce expenses. Moderator: Ann Swanson, DowLohnes Panelists: Daniel Kirkpatrick, Fletcher Heald & Hildreth; Jack Goodman, WilmerHale; Jennifer Tatel, FCC (Industry Analysis Division) (BL/1 CPE/O) Room 205 (Convention Center) Shared Services Why shared services? This session will investigate pros and cons – separating folklore from fact, analyze resistance to change and losing control and show how the process can improve professionalism and expertise. This session will show what savings are available, what the risks and trade-offs are and what changes need to take place with internal controls. The panel will also look at customer service impacts, system considerations and reporting considerations. Moderator: Bill Waters, Swift Communications Panelists: Jennifer Putsaver, Community Newspaper Holdings, Inc.; Lynn Pearson, Community Newspaper Holdings, Inc. (BMO/1 CPE/O) Room 209/210 (Convention Center) BCCA Roundtable A moderated discussion for media credit professionals covering topics including: with liability issues; credit applications; discrepancies; difficult accounts; staying current; sources for reliable credit information and more. Moderator: Michael Denson, Katz Media Group (SKA/1 CPE/A) Room 204 (Convention Center)
3:30pm-4:20pm	Breakout  Sessions Spectrum Allocations – Broadcast vs. Broadband This session will look at the changing dynamic in Washington – and what could be on the horizon for broadcasters and broadband suppliers if the spectrum is reallocated. Moderator: Lee Shubert, Sciarrino & Shubert PLLC Speaker: Jane Mago, NAB (BL/1 CPE/O) Room 206 (Convention Center) Mobile Video Distribution - Opportunities and Problems This area is full of problems (and opportunities):  the lack of a business model, additional revenue streams, V-cast, on demand, legal rights. Moderator: Tim Reynolds, Meredith Corporation Panelists: Anne Schelle, OMVC; Jay Adrick, Harris Corp.; Mark Aitken, Sinclair Broadcast Group (SKA/1 CPE/1) Room 205 (Convention Center) Sales Meets Credit – Getting the Factions to Make Peace(BCCA) Managing the credit sales relationship. Utilize your CFO to solidify credit policy and processes. Educate the credit staff on sales organization and workflow. Define responsibilities for resolving discrepancies. Tracking and forecasting. Moderator: Scott Jenkins, ESPN Speaker: Doug Szymul, ESPN (BMO/1 CPE/O) Room 204 (Convention Center)
4:21pm	MFM/BCCA Conference Adjourns -- See you next year Media Finance Focus 2011 at The Westin Peachtree Plaza, Atlanta, May 15-17, 2011
	Note: This agenda is subject to change without notice.