:: BCFM: Seminars: Regional Seminar: Agenda

Media Outlook 2011

Regional Seminar

September 15, 2010
McGraw Hill Building
1221 Ave of the Americas
(between 48th and 49th)
New York, NY

Members: $169

Never-members: $369**
(add $50 after 9/7/10)
[online registration] [printable registration]

Overview: With the market providing mixed signals on the strength of the recovery, media companies have many questions about the outlook for 2011. Join MFM’s group of experts they discuss what they see on the horizon for the coming year.

Agenda*

11:45 AM – 12:30 PM
Lunch sponsored by Szabo Associates

12:30 PM - 12:45 PM Welcome and Introductions
Co-Chairs: Mark Limbach, VP Strategy and Group Controller, McGraw-Hill Broadcasting Company, Inc.;
Bruce Lazarus, CEO, Cable Audit Associates, Inc
12:45 PM - 1:35 PM Keynote Address – Economic Outlook for 2011
Speaker: Beth Ann Bovino, Senior Economist, Standard and Poor's

1:35 PM - 2:50 PM
CFO – Financial Perspectives Panel: Challenges for 2011
Moderator: Harry Jessell, Editor and Co-Publisher, TVNewsCheck
Panelists: Doug Lowe, Executive Vice President-Broadcast Group, Meredith Corporation
Thomas H. Peck, CFO, Daily News-US News & World Report
Gerard Gruosso, EVP/CFO, A&E Television Networks
Ed Nolan, EVP/CFO, Greater Media

2:50 PM - 3:05 PM Break sponsored by Grant Thornton

3:05 PM - 3:55 PM Business Outlook for 2011
Moderator: Harry Jessell, Editor and Co-Publisher, TVNewsCheck
Panelists: Jack Myers, CEO, M.E.D.I.Advisory Group
Brian Wieser, CFA, Global Forecasting, MAGNAGLOBAL/Mediabrands/
The Interpublic Group of Companies
Peter Conti, Jr., EVP, Borrell Associates

3:55 PM - 4:45 PM Automotive Advertising Outlook 2011
Speaker: Gene Cameron, VP, Auto Mareting/Media Solutions, J.D. Power & Associates

agenda subject to change without notification.
includes a one-year trial MFM membership (value up to $435)

CPE:

Full Program - 4.5 CPE

Field of Study: SKA Level: Overview

(1 CPE=50 min)

No course prerequisites or advance preparation required.

LEARNING OBJECTIVES FOR CPAs:

Economic Outlook:*

Demonstrable understanding of the economic trends for 2011 and
how they may impact media businesses.

CFO Financial Perspectives:

Ability to communicate a minimum of three issues on which media industry
CFOs are keeping their eyes for 2011.

Business Outlook 2011:

Ability to articulate a minimum of two trends impacting the business
outlook for media companies in 2011.

Automotive Advertising Outlook 2011:

Ability to articulate a minimum of two trends projected for 2011 automotive advertising.

Media Financial Management Association (MFM) formerly Broadcast Cable Financial

Management Association (BCFM) is registered with the National Association of State

Boards of Accountancy (NASBA) as a sponsor of continuing professional education on

the National Registry of CPE Sponsors. State board of accountancy have final authority

on the acceptance of individual courses for CPE credits. Complaints regarding registered

sponsors may be addressed to National Registry of CPE Sponsors, 150 Fourth Ave. North,
Ste. 700, Nashville, TN
37219-2417, Website: www.nasba.org.

Luncheon Sponsor:**